Autotrader // IT’S TIME FOR AUTOTRADER
In 2025 we helped IMA win the account for Autotrader, the UK’s number one car marketplace.
Our pitch-winning idea – It’s Time For Autotrader – uses deadpan humour and traditional British understatement to explore a range of scenarios where maybe, just maybe, it’s time to switch up your wheels.
As well as raising a knowing smile, this broad creative platform reinforces the brand as the nation’s instinctive choice for buying and selling cars.
You can read more about the campaign here.
Media: Film // Print // OOH
