Convatec | GENTLY LIFE-CHANGING
Catheters. Just the word is enough to make most people wince. Leaving catheter users feeling even more isolated than they already do.
Our brand campaign for Convatec aimed to destigmatise the category, demonstrating an understanding of the the life choices catheter users are constantly forced to make, and positioning the GentleCath range as a high-tech solution to daily discomfort.
Media: Integrated
The campaign included comms targeting healthcare professionals, influencer messaging and an interactive chatbot.
All aimed at changing the conversation… gently.
