easyJet | Eurovision Song Contest | Print, OOH, Online
An exercise in getting a client to buy an ad they didn’t ask for
We’re always dreaming up tactical ads, and the easyJet client couldn’t resist this idea for the infamous Eurovision song contest – using the brand’s witty and cheeky tone of voice, we’d helped create, to full effect.
Us and the brilliant account people cleverly managed to get media space in The Evening Standard and Metro to coincide with Eurovision’s UK entry article. The campaign ran on easyJet’s Facebook page too – launching a competition to win flights by guessing the name of the winning Eurovision song.
