Hiscox Insurance // SMALL & BRAVE
Targeting different types of business, by playing with type. Part of Hiscox’s offer to ‘small and brave’ businesses includes policies aimed at specific professions, including management consultants, IT experts and accountants. This suite of ads aimed to target specific sectors, often playing with the stereotypes or terminology associated with certain industries, as opposed to the broader appeal to bravery and ambition found in other entries into the campaign.
Media: Print
The focus on typography, rather than Hiscox’s traditional use of beautifully-shot red objects, was designed to make the campaign easily transferable into digital formats and allow for faster turnaround concepts.