Hiscox | Unsolicited Mail
There are worse things in life than a bit of DM...
It’s the sad fate of much DM to end up, unopened and unloved, in the recycling bin. Rather than simply ignoring this and ploughing on with our sales pitch regardless, we decided to admit it and turn it to our advantage with a self-deprecating Hiscox B2B campaign in 2016.
By doing so we set up a neat segueway into Hiscox's business insurance: we know this DM brochure is an unwelcome addition to your day, but there are a number of infinitely worse scenarios you might want to consider (and get insured against).
