Virgin Atlantic | Sing-a-long
Richard had a neat little April Fool’s idea. Tap into Virgin’s musical heritage and their ‘Depart the Everyday’ positioning by announcing in-flight sing-a-longs. Slight snag: we didn’t work for AMV, or Virgin Atlantic.
Rather than let the idea languish on a sketch pad, we pretended we worked for AMV and sent a print ad and microsite to the trade press anyway. An April Fool’s joke, disguised as an April Fool’s joke. And they didn’t just run with it… Campaign led with it.
