Home Office | STREET DARES
With the help of BAFTA-nominated director Saul Dibb we brought Saturday night carnage to a Wednesday afternoon in Surrey. All paid for by the Home Office.
Media: TVC // Cinema // Content // Print
Awards: British Arrows (Public Service Advertising); Campaign Photo Awards (Gold)
The client was so happy with the ensuing mess that what had been planned as an online film ended up in cinemas and on TV.
The broader Know Your Limits campaign also included a series of gritty press ads depicting risky scenarios that young people would avoid while sober. We created two new additions to the series: ‘Stranger’ and ‘Alleyway’, both shot by Jason Hindley. His powerful set of images won Gold in the Campaign Photo Awards.
