easyJet | TO FLY TO SAVE
To support their claim that they put the customer first, British Airways thought it would be a great idea to spend millions on a glossy relaunch. While they patted themselves on the back, we saw an open goal. Spoofing one of their exquisitely-shot press ads, we pointed out that a better way to put the customer first was to save them money.
Media: Print
Awards: ANNAs (Annual Winner Copywriting); ANNAs (Monthly Winner - Best Ad); Campaign Top Ten Print Ads of the Year.
Our riposte went from scamp to final artwork in a day, and national press the morning after. As well as cementing easyJet’s challenger credentials, it was a notable early success for the agency, who had only recently won the account.
The ad made it onto Campaign’s annual list of the best print ads, and won the award for best copy at that year’s ANNAs.
