Mazda // MX-5 ‘EVERY DRIVE’S A THRILLER’
To build on Mazda’s ‘Every Drive’s a Thriller’ campaign, for the launch of the new MX-5 retractable hard-top (which takes just 10 seconds to open or close), we created a series of films that mashed together genres and and beloved film characters: everything from Western, Silent, Sci-fi, Action, to Kung-fu — all neatly fitting into our 10 sec Film on 4 idents. We also created a website allowing users to create their very own thriller by mixing and matching the different genres and characters through the use of a special movie making machine. The website proved extremely popular, particularly in Belgium, for reasons unknwown.
Media: Online // TVC
